Real-time Sponsorship Analytics Engine
Why Choose Us
Competitive Advantage
Leveraging cutting-edge technology and deep expertise to revolutionize sponsorship decisions.
AI-enabled technology
Deep Learning and Computer Vision frameworks, using customized neural networks, evaluating every 0.2 seconds of vision
Real-time analytics
Delivered every few seconds on a dynamic, decision-enabling dashboard
Holistic measurement
Granular data analytics across platforms including TV, OTT, Digital, Social Media
Optimize commerce
Maximize existing sponsorship inventory and discover new assets for monetization
Result-oriented insights
Tangible recommendations backed by deep-data science and visual audits
Trusted advisory
Unique value-added solutions underpinned by innovation and domain expertise
Building Blocks
The Matra Ecosystem
A comprehensive suite of technologies designed to capture, analyze, and value every moment of sponsorship exposure.
The Command Center
Actionable Intelligence
A unified interface to monitor real-time exposure, analyze historical trends, and export boardroom-ready reports.
Top Assets
Continuous Exposure - Selected Sponsor
Exposure details for selected Sponsor across Bands
*Sample data for illustrative purposes
Our Stats
Delivering Value at Global Scale
Empowering the world's leading rights holders and brands with actionable intelligence.
Our Partners
Delivering Insights you Trust
Trusted by world-leading sports organizations and brands across multiple continents.
Testimonials
Trusted by Leaders
Helping you succeed is at the core of everything we do.
"What impressed me was their unique thought process towards analyzing and interpreting in-depth sponsorship data and taking the initiative by identifying potential incremental value for us and our brand partners. We look forward to the next project with them and highly recommend them for providing a high-quality, trustworthy and value-added sponsorship analytics."
"Using AI-enabled Computer Vision frameworks, Matra served granular data on an user-friendly dashboard within 24 hours of a match, which gave us unprecedented access to evaluating brand exposure on-screen. Furthermore, their insightful recommendations will help us drive a more effective commercial program for our partners in the next IPL season."
"Matra's Computer Vision frameworks discovered granular yet tangible value-added outcomes, which will enable us to critically evaluate how to further maximize DHL's brand exposure across various assets. We look forward to leveraging Matra's transparent and accurate real-time data analytics to proactively manage our sponsorship inventory."
"Matra provided a detailed sponsorship valuation report for one of our key clients in the United States, and helped formulate the go-to-market sponsorship price points for the upcoming season. Steadfast in ensuring a transparent and accurate process, underpinned by their AI-enabled Computer Vision technology, and were proactive in communication and delivery of the report."
